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Alice Boubetra

Communication Event & Marketing Manager
French

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Alice Boubetra
37 years old
Driving License
Ventabren (13122) France
Contact me
Professional Status
Employed
Open to opportunities
About Me
I build the strategy that will help you gain visibility and notoriety,

I support your sales force, I organize your best events, and guarantee you a strong and differentiating employer brand.
Experiences
  • COMMUNICATION
    • Development of the communication strategy
    • Development of the communication plan
    • Development of the employer brand strategy
    • Construction and compliance with the communication budget
  • DIGITAL
    • Content strategy
    • Website redesign
    • Content creationSEO/SEA
    • Social networks (10k community)
  • EVENTS
    • Organization of local, national and international trade fairs
    • Webinar organization for up to 500 people
    • Organization of internal conventions for 50 to 300 peopleOrganization of remote events (Webikeo platform)
    • Organization of specialized trade forums
    • Permanent search for event venues at national level
    • Search for entertainment for events
  • MARKETING
    • Support to the sales force
    • Drafting of offers in collaboration with the trade
    • Creation of support for sales engineers
  • EMPLOYER BRAND
    • Creation of employer brand campaigns
    • Creation of employee and recruiter portraits
    • Implementation of employee loyalty events
Company Description
For more than 30 years, Assystem Project Management's activities have been focused on the management and management of industrial projects, providing assistance to Project Ownership or Project Management, particularly in the Oil and Gas industrial sectors, Nuclear, Energy Production, Heavy and Process Industries, as well as Defense.

2023 turnover: €51 million
Workforce: 600 people
Marketing Communication Budget: €500k
Company website
http://www.assystem.com
  • COMMUNICATION
    • Development of the BtoB communication strategy
    • Development of the media plan while respecting the allocated budget
    • Development and implementation of the internal communications strategy
    • Institutional communication (banks, territories, investors)
    • Purchase advertising space
  • DIGITAL
    • Website redesign
    • Content creation SEO
    • Social media management
    • Creation of email campaigns
  • EVENTS
    • Organization of local, national and international trade fairs
    • Organization of press trips with journalists
    • Organization of customer visits to shipyards
    • Internal convention organization
  • PRESS
    • Press relations management
    • Organization of press conferences
    • Creation of a press kit
    • Interview and press interview newspaper
      -Organization of press trips
  • MARKETING
    • Development of the marketing strategy based on the company's business units
    • Creation of supports dedicated to the sales force
    • Marketing automation
    • Implementation of a CRM tool
Company Description
Jifmar is the leader in the management and delivery of complex maritime projects in challenging environments. Its international dimension allows it to evolve and be established in many countries.

2021 turnover: €45 million
Workforce: 280 people
Company website
http://www.jifmar.com
  • Nice is the number one choice in the management of integrated automation systems, thanks to a complete variety of smart and user-friendly products

    Turnover 2019 : 45 M€
    Workforce : 110 people
    Annual Communication & Marketing budget : 1.2M€
  • COMMUNICATION
    • Development of the BtoB & BtoC communication strategy
    • Development of the "Brand Awarness" strategy
    • Development of the media plan within the allocated budget
  • DIGITAL
    • Adwords & Display campaign management
    • Campaign analysis
    • Website creation
    • Content creation
    • SEO / SEA
    • Social media management
    • Creation of emailing campaigns
    • Brand e-reputation management
  • EVENTS
    • Organization of local, national and international fairs: stand from 50m² to 250 m²
    • Organization of press trips with journalists
    • Organization of customer visits to headquarters
    • Internal convention organization (110 people)
  • MARKETING
    • Development of product marketing strategy
    • Creation of a network of installers certfied "Nice Smart Center" (90 installers to date)
    • Creation of customer show-room in order to increase the visibility of the brand in the sales point
    • Implementation of customer loyalty programs
    • Creation of supports dedicated to the sales force
    • Install and stimulate a marketing culture, a sense of customer-oriented service
    • Ensure a permanent competitive intelligence
  • PRESS
    • Press relations management
    • Organization of press conferences in France and abroad
    • Creation of a press kit
    • Interview and press interview
    • Press collecting
    • Organization of press trips
  • Founded in May 2001, Twin Jet is a French airline company. The company operates 200 weekly regional flights to serve 14 destinations in France and Europe.

    Turnover 2017 : 25 M€
    Workforce : 100 people
    Annual Communication & Marketing budget : 600k€
  • MARKETING
    • Yield Management
    • Define the business strategy of the company
    • Finely analyze the market to identify opportunities
    • Understand the needs and expectations of customers: set up quantitative and qualitative marketing studies.
    • Develop a marketing plan
    • Consult external service providers: communication agencies, printers, graphic designers, carriers ...
    • Ensure a competitive intelligence
  • COMMUNICATION
    • Define the communication strategy : BtoB & BtoC strategy
    • Ensure the visibility of the company in medias
    • Organize and supervise operations with partners
    • Total website redesign
    • Elaborate the annual budget
      -Design or carry out communication actions or tools (brochures, posters, newsletters, etc.)
    • Creation of an inflight magazine
    • Manage press relations
    • Organization of events: trade fairs, press conferences, product launches, contests, web and radio partnerships, workshops
  • BJ Lamy International is a company which sells irrigation equipment for professionals as: Leroy Merlin, Castorama, Gedimat
  • SALES ADMINISTRATION
    • Definition of wholesale sales logistics and implementation of it
    • Creation of sales offer
    • Centralization and analysis of feedback and disputes from buyers (quality, deadlines, delivery conditions)
    • Management of Import - Export procedures
    • Establishment of delivery schedules with production management
    • Definition of allocation priority lists according to the characteristics of the different markets
    • Triggering of restocking
    • Proposals to buyers of products in the context of occasional or seasonal operations or new products
    • Development and analysis of activity dashboards
    • After-sales service
  • COMMUNICATION
    • Communication strategy
    • Creation of multi media campaign
    • Budgeting
    • Analysis of the campaigns results
  • SECRETARIAT
    • Writing (letters, emails, faxes, in 3 languages)
    • Management of complex calendars
    • Call screening, e-mail management,
    • Physical reception of clients
    • Mail and parcel management
    • Various expeditions
  • EVENTS
    • Exhibition, fair organization
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